When companies or institutions have a permanent museum space, or are the subject of temporary exhibitions, the realisation of a video content using archival footage from their heritage is certainly an opportunity with great communication impact.
Contemporary museum installations are today more and more innovative thanks to the use of new technologies: they can improve the experience of visitors, making their visit more immersive, both within a museum and a temporary exhibition.
Among these new tools, there are certainly video content, that accompany the works on display providing a whole series of additional information or helping the historical contextualisation, or else focusing attention on particular places, characters, events.
In the most fascinating cases for viewers, the use of this video content is framed in video-installations or in interactive itineraries, that can deeply enrich their experience.
When companies or institutions have a permanent museum space, or are the subject of temporary exhibitions, the realisation of a video content using archival footage from their heritage is certainly an opportunity not to be missed, since it can have a great communication impact: for instance, if next to an example of a machine or a “vintage” product there was a video that tells about its history, visitors would enjoy the contemplation of that from a different perspective, and would combine information and perception of his functionality and action in social life.
Photographs and video published in this page are from my work for Museo Etnografico Missioni Don Bosco, Valdocco.
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